How best to utilize your Step and Repeat

Posted by on 12 /18 /2014

We talked about using Step and Repeat for advertising, social campaign, and brand exposure (refer to: Why Use Step and Repeat For Advertising?). For our concrete sequential crowd, let me answer the question, “How do you do that in practice?” For those of you who are random abstract, this is pretty interesting so stay put.


By now, everyone should know the power of internet. We do businesses online, we shop online, we even hangout online. We are connected anywhere, anytime, with anything. Recently, Stephen Colbert was recently scandalized and experienced the power of social media. One of the tweets, not written by Colbert but had the name of his show, caused global trending keyword “#CancelColbert.” Instantly, millions of people around the world retweeted and joined the movement to #CancelColbert. Who would have thought social networking service that limits the content of the message to 140 character would cause so much misunderstanding?

When used in the right way, social media has great potential to help your business, cause or event. To put this into practice, choose well thought-out keyword. Maybe for your graducation, #NorthGwinnetClassof2014. Your Wedding, #MrandMrsSmith. Your Sweet16, #JaneSweet16.


During Christmas of 2013, one of our clients used hashtags for their holiday season. I’ve already done a review of this design (Idea Vault: Holiday Backdrop). One of the first things that grabs your attention is the picket sign, “#capitalcitymall sELFie snap spot.” It is very clear what you should do. Take the selfie with your friend and tweet it or post it on your Facebook. Another example is more recent one done by Australian Gold.

3c3fd53df726bb4dd38f2054a0a4d72aSo the next time you plan your Red Carpet event, think about hashtags and incorporate it into your design. Maybe you will be next globally trending topic. #StepandRepeat

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