Choosing the right color for your step and repeat banner (Part 1)
Color has the power to convey and communicate meanings and messages without words.
That is because the color is the visual component people remember most followed closely by shape, symbol, number, and word. Research has reinforced that 60% of the time people will decide if they are attracted or not to a message - based on color alone!
Here is a quick rundown (good & bad) of what each color represents:
1. Red
Power, energy, strength, passion, bold, love, stop, danger, fire, danger.
2. Orange
Fresh, youthful, creative, adventurous, vitality, autumn, Halloween.
3. Yellow
Optimistic, cheerful, playful, joy, imagination, disease, warning.
4. Green
Nature, environment, health, wealth, good luck, envy, St. Patrick’s and Christmas.
5. Blue
Peach, unity, trustworthy, calming, cleanliness, masculinity, depression, sadness.
6. Purple
Royalty, nobility, spiritual, wisdom, mysterious, feminine, nostalgic, arrogance
7. White
Purity, simplicity, innocence, minimalism, transparent, clinical, sterility
So which color should YOU pick for your step and repeat banner?
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