Color has the power to convey and communicate meanings and messages without words.
That is because the color is the visual component people remember most followed closely by shape, symbol, number, and word. Research has reinforced that 60% of the time people will decide if they are attracted or not to a message - based on color alone!
Here is a quick rundown (good & bad) of what each color represents:
Power, energy, strength, passion, bold, love, stop, danger, fire, danger.
Fresh, youthful, creative, adventurous, vitality, autumn, Halloween.
Optimistic, cheerful, playful, joy, imagination, disease, warning.
Nature, environment, health, wealth, good luck, envy, St. Patrick’s and Christmas.
Peach, unity, trustworthy, calming, cleanliness, masculinity, depression, sadness.
Royalty, nobility, spiritual, wisdom, mysterious, feminine, nostalgic, arrogance
Purity, simplicity, innocence, minimalism, transparent, clinical, sterility
So which color should YOU pick for your step and repeat banner?